Price: ₹945.00
(as of Aug 16, 2023 08:03:42 UTC – Details)
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographicwhether that be low-volume big-budget or high-volume low-budget clientsand market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-tablestyle books, and guestbooks. The featured images and drawings include a gallery of the author’s wedding photographs and samples of advertising, marketing, and promotional literature.
Publisher : Amherst Media; 2nd ed. edition (1 December 2005)
Language : English
Paperback : 124 pages
ISBN-10 : 1584281804
ISBN-13 : 978-1584281801
Item Weight : 510 g
Dimensions : 22.1 x 0.86 x 27.48 cm
Country of Origin : USA
