Share It

Price: ₹945.00
(as of Aug 16,2023 08:03:42 UTC – Details)

Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author’s wedding photographs and samples of advertising, marketing, and promotional literature.

Publisher ‏ : ‎ Amherst Media; 2nd ed. edition (1 December 2005)
Language ‏ : ‎ English
Paperback ‏ : ‎ 124 pages
ISBN-10 ‏ : ‎ 1584281804
ISBN-13 ‏ : ‎ 978-1584281801
Item Weight ‏ : ‎ 510 g
Dimensions ‏ : ‎ 22.1 x 0.86 x 27.48 cm
Country of Origin ‏ : ‎ USA